The ability to engage with the media and get more people to learn about your perspective is an important piece of any advocate’s tool box. The International Women’s Health Coalition (IWHC) has developed a media advocacy tool kit to give sexual rights and reproductive health advocates the resources needed to develop an effective media strategy as you plan your work.

We use these materials in our Advocacy in Practice trainings, and we’re sharing these resources so all sexual rights and reproductive health advocates can communicate their goals clearly and reach a wider audience with their message.  

The kit includes best practices for pitching a story to a reporter, writing press releases (with good and bad examples), tips for rocking an interview, plus information about making your own media, including blogs and online videos.

Download a free PDF of the kit here.

The kit includes tips for making videos using a Flip camera - but there's no better way to demonstrate what not to do than by making a video of don'ts. Check out our video below!

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